Generating leads is becoming easier thanks to digital platforms like Facebook and Google ads, but nurturing those ads is still as tough as it’s always been. This is why it’s critical to understand the journey a lead needs to go on in order to become a customer. That journey is the sales funnel.

Click here to dive into everything you need to know about a sales funnel and, most importantly, building one that suits your business.

Thanks to Crazy Egg for this brilliant guide.